Why is my campaign not sending today?

There are a lot of different settings that get factored in with your campaign sending. Most of the time, it’s just an incorrect setting.

Your campaign sending limits may not be correct

If you go into your campaign, and then in the settings tab, check to make sure that your “max daily emails” value is set to your desired number.

You might have multiple parallel campaigns with the same email accounts, and all your volume is focusing on older campaigns

On EmailBison, we don’t have automatic distribution per campaign. A campaign that gets processed first may take all of the sending volume if you have a limited number of accounts.

For example, if you have 100 email accounts that can send 10 emails per day, your daily sending capacity is 1000.

If you have 5 campaigns all set to a maximum of 1000, the campaign that gets processed first will take all of that sending capacity.

If you want to evenly distribute the traffic, just set the “max daily emails” value in each campaign settings’ page to 200.

So with 5 campaigns, each sending a maximum of 200, you will hit your 1000 daily target across all campaigns.

If you do not care about even distribution of sending, you can ignore this.

You may have deleted your “email accounts” that were associated with contacts in your campaigns

When you delete an email account from your instance, all scheduled emails associated with that account are put into a “stopped” status.

To check how many leads your campaign has scheduled, go into the campaign, then go to contacts within the campaign.

From there, toggle the filters and click the “Campaign Status” dropdown.

Find contacts that have a “stopped” status. These contacts will not get emailed.

To re-target these contacts, for now, you can duplicate this campaign, and bulk select these contacts from the old campaign and move them into the new one.

You may have a large email or domain blacklist that is preventing us from sending emails to your contacts

If you are a high volume sender, you probably maintain a robust blacklist of email accounts and domains that you don’t want to reach out.

If you recycle your lists, you might get contacts that are already in your blacklists.

Bison still lets you add these contacts into your campaign, but before sending them an email, we check to see if they exist in any of your blacklists.

If we find them, we stop sending that email, along with all future emails.

So now if you are supposed to send 1000 emails on a given day, and 200 of those contacts are in your blacklist, your campaign will only hit 800.

A quick way to remove these contacts is to bulk select your contacts inside an active or paused campaign, and then click the “remove blacklisted contacts” button.

This will pre-emptively stop sequences for these contacts and allow volume to go to other contacts.

You may have an issue with your email service provider.

Even if Bison has your emails scheduled, it’s totally possible that your Email Service Provider is not able to process the email sent.

In this case, you may see some of your email accounts showing up as “disconnected.”

If you’ve checked everything else and suspect this to be the case, please get in touch with Bison support to have our team look into this for you.

You may have “stopped” contacts in your campaigns that cannot receive emails

Like mentioned previously, the “stopped” status can happen in the following ways.

1. Sender account associated with that contact was deleted

2. Sequence was manually stopped because you moved these contacts to a different campaign

3. Sequence was automatically stopped because this contact was in your blacklists

4. Sequence was manually stopped because you clicked “stop future emails” after bulk selecting contacts

So even if your campaign is showing 1000 contacts, and 500 of them are in a “stopped” status, you may think your campaign is not sending, but it’s because it has no more contacts to send to.

You may have just updated your “daily limit” for sender emails, and the schedule has not updated yet.

Bison calculates your campaign schedule before sending in a few ways.

1. When a campaign is first launched (calculated for the next available sending day)

2. When a campaign is paused, and restarted

3. At the end of each sending day, to calculate the schedule for the next day

When you update the “daily limit” for your email accounts, you’ll see an alert that tells you to “pause and restart” your current campaigns if you want these limits to go into effect right away.

This way, you force the schedule to get recalculated.

You may have the wrong “daily limits” sent on your email accounts or you just don’t have enough sending accounts

If you have 10 campaigns set to send 1000 emails a day, but you only have a handful of email accounts to send from, all of your campaigns will not hit their max targets.

So please make sure that you have enough capacity with your email accounts

You may not have enough contacts in your campaigns

You may have your campaign set to 1000 emails per day, but it may only have 500 contacts. In this case, you will only send 500 emails.

Please make sure you have enough contacts in the campaigns you want to send from.

You could be checking on a day when your campaign has no emails schedule

For example, if your sequence has 1 email scheduled, and the other step is set to wait 2 days, the day in the middle may not have any emails scheduled.

Just be mindful of that as well.