EmailBison offers two tools to help you manage which leads should not receive emails: the Blacklist and the Unsubscribe List. While they may seem similar, they function differently and serve slightly different purposes depending on your workflow.
The Blacklist is used to block emails from being sent to certain email addresses or domains at the moment of sending.
You can still add blacklisted leads to a campaign.
Before each email is sent, the system checks if the leads email address or domain appears on your blacklist.
If a match is found, the email will not be sent, and the sequence is stopped for that lead.
Blocking known bad or risky domains.
Avoiding outreach to competitors or internal domains.
Preventing delivery to unsubscribed lead managed manually outside of Bison.
The Unsubscribe function operates at the lead or campaign level. It prevents leads from being added to any campaign in the first place. In case a lead gets unsubscribed during a campaign, new emails will be blocked just like with the blacklist.
If a lead is unsubscribed, the platform will not allow you to add them to a campaign.
This check happens during list upload, import, or lead assignment.
The lead is excluded from all sequences by default.
Managing lead who’ve requested not to be contacted again.
Avoiding accidental reactivation of cold leads.
Centralizing opt-outs across your system.
EmailBison does not automatically sync blacklist and unsubscribe actions.
If you add someone to your blacklist, they are not automatically unsubscribed (and vice versa). This is by design, so you can manage each list according to your specific workflows.
If your workflow requires both, you'll need to apply both actions manually.
Also, you can still receive and send manual emails to the lead through the Master Inbox. It’s just automated campaign emails that they are blacklisted/unsubscribed from.
