What does the status mean? Why do I see “unverified”?

In the Contacts tab, the Status column gives you quick insight into the current state of each contact. These statuses help you manage your lists, avoid deliverability issues, and stay compliant with best practices.

Available Statuses

Here’s a breakdown of the statuses you might see:

• Unverified

• Verified

• Unknown

• Bounced

• Inactive

• Unsubscribed

• Risky

Some of these were originally used with our now-deprecated built-in contact verification system. We’ve paused that feature for now while we search for a new verification partner.

Which Statuses Matter Most

The two statuses you’ll want to pay the most attention to are:

• Bounced
  If a contact bounces in any campaign within your workspace, we’ll automatically mark them as Bounced. This helps you avoid repeatedly sending to emails that could hurt your domain reputation.

• Unsubscribed
  If a contact clicks your unsubscribe link or you manually unsubscribe them, their status will be updated to Unsubscribed. Once marked, they’ll be excluded from future campaigns by default.

Can I Reuse These Contacts?

Yes, if you intentionally want to reuse contacts that are marked as Bounced or Unsubscribed, you can do so manually:

1. Go to the Contacts tab

2. Select the contacts you want to update

3. Change their status back to Unverified or Verified

4. Add them to your campaign